Eye Care Center in Wisconsin Rapids 54494 - Shopko Optical

Eye Doctors in Wisconsin Rapids

Our team of trusted eye care professionals* at Shopko Optical Wisconsin Rapids proudly serve patients of all ages with outstanding eye care and customer service. We encourage you to ask questions so that you better understand your eye health and protect your vision for the future.

Digital Eye Exam in Wisconsin Rapids

Vision Insurance in Wisconsin Rapids

4551 8th St S
Wisconsin Rapids, WI 54494
Phone: 715-423-1340

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Shopko Optical - Wisconsin Rapids


Monday 8:00AM - 6:00PM
Tuesday 8:00AM - 6:00PM
Wednesday 8:00AM - 6:00PM
Thursday 8:00AM - 6:00PM
Friday 8:00AM - 6:00PM
Saturday 9:00AM - 3:00PM

*Store hours can vary. Check this page regularly or call your center to verify.

Store Description

Becker Vision Center is now a part of Shopko Optical! See our friendly and helpful staff at our Wisconsin Rapids center today!

At Shopko Optical Wisconsin Rapids your eye care is our top priority. We are located at 4551 8th St S across from Walmart and in the same strip mall as Papa Murphy’s and Fantastic Sams. Our experienced optometrists* provide primary care for all ages, including comprehensive eye exams, prescription eyeglasses and contact lens fittings, and geriatric and diabetic care. We make it our mission to ensure every patient feels cared for, valued, and satisfied. Come see for yourself.

Dr. Ron Taub - Shopko Optical optometrist

Ron M. Taub, O.D.

  • Contact lenses
  • Geriatrics

Dr. Taub chose optometry because he likes helping people maintain clear and comfortable vision so they can enjoy their work and hobbies. He takes pride in providing thorough exams that include dilation and binocular vision testing. Outside of work, he enjoys skiing, boating, motorcycling, and spending time with his wife and three children. He is from Valley Stream, New York.


Illinois College of Optometry

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Dr. Scott Bruneau - Shopko Optical optometrist

Scott Bruneau, O.D.

  • Contact lenses
  • Diabetic eye care

Dr. Bruneau chose optometry because he wanted to be involved in healthcare and believes good vision is important for quality of life. He wants his patients to be involved in decisions regarding their vision and healthcare needs. Outside of work, he enjoys family time, hunting, watching sports, and reading. He is a volunteer for church projects, youth athletics, the M.S. Society, Lymphoma and Leukemia Society, and sponsors children in need. Dr. Bruneau is a native of Medford, Wisconsin.


Indiana University School of Optometry
University of Wisconsin-La Crosse

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patient receiving digital eye exam

About Digital Eye Exams

A digital eye exam, sometimes referred to as tele-optometry, allows you to receive a comprehensive eye exam at our Wisconsin Rapids location performed by a licensed optometrist. The digital eye exam includes the use of a live remote video conference between you and the optometrist for an accurate exam of your eyes at a convenient time for you. More Info >

Schedule a Digital Eye Exam

At Shopko Optical Wisconsin Rapids, we provide the best eye care plan suited to your individual needs. We accept a wide variety of vision plans to maximize your budget including Anthem, Davis Vision, DeltaVision,* EyeMed, Superior Vision, UHC Vision, VSP, and many more.  Your flex spend or health savings account may be eligible to use for family eye care, purchases of exams, frames and lenses, contacts, and sunglasses.


*We welcome state employees with DeltaVision from EyeMed.


Anthem Vision Insurance logo Davis Vision logo DeltaVision Logo
EyeMed logo UnitedHealthcare Vision Insurance logo VSP logo

*In-network for most VSP members.

For more information about your vision plan and to verify coverage, call your Wisconsin Rapids Shopko Optical location.
Call 715-423-1340


No Insurance, No Problem

We’re dedicated to providing you with eye care options tailored to your individual needs. With or without insurance, we strive to provide the best value in eye care. We accept a variety of payment options, including CareCredit, to help manage eye care related expenses. Our experienced opticians At Shopko Optical Wisconsin Rapids will help you understand your options to ensure you receive the eye care and eyewear you need to see your best.


Special Offers

Looking for a great deal on frames and lenses without insurance? Our Wisconsin Rapids Eye Care Center offers promotions to help you maximize your budget. Click here to view our current special offers.



At Shopko Optical Wisconsin Rapids, we accept CareCredit as a payment option so that you can get the proper eye care and eyewear you need right away and manage your monthly payments later. CareCredit can be used to pay for your vision needs in full, to cover a co-pay or insurance deductible or to take care of costs outside your vision benefits allowance.

*Subject to credit approval. Minimum monthly payments required. See www.carecredit.com for details.

Care Credit - Financing Available - Apply Now

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