Eye Care Center – Madison East

Eye Doctors in Madison East

At Shopko Optical Madison East, you’ll find an experienced optometrist who welcomes you in a friendly and professional atmosphere, takes the time to explain findings about your eye health and encourages questions at each visit.

Digital Eye Exam in Madison East

3868 E Washington Ave
Madison, WI 53704
Phone: 608-246-2161

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Shopko Optical - Madison East


Monday 9:00AM - 7:00PM
Tuesday 9:00AM - 7:00PM
Wednesday 9:00AM - 7:00PM
Thursday 9:00AM - 7:00PM
Friday 9:00AM - 7:00PM
Saturday 9:00AM - 3:00PM

Store Description

At our Shopko Optical Madison East location at 3868 E Washington Ave, your eye care is our top priority. Our experienced optometrists provide primary care for all ages, including comprehensive eye exams, prescription eyeglasses and contact lens fittings and the detection and treatment of ocular diseases. We believe that your eye care should be rooted in trust, and we make it our mission to ensure every patient feels cared for, valued, and satisfied when you visit us.

doctor ammeraal at shopko optical

Bret Ammeraal, O.D.


Contact Lenses


Dr. Ammeraal chose optometry as his profession because he was always fascinated with eyes. He delivers a practical approach to functional vision and eye health to his patients every day. He is involved with the Lions Club and enjoys playing basketball and computer games. Dr. Ammeraal is a native of Madison, WI, and is married with three kids.


Illinois College of Optometry

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Dr. Engdahl - optometrist

Lance Engdahl, O.D.


General optometry


Dr. Engdahl strives to achieve clear and comfortable vision for each one of his patients so that they have the chance to feel in sync with the world around them. He takes a holistic approach to eye care and believes that it is his duty to advise patients on potential health problems that may require additional care. Above all, he wants to help his patients achieve 20/20 vision. Dr. Engdahl enjoys living a balanced lifestyle with his family, spending time outside, walking his dog, playing hockey and golf, and volunteering with his kids’ youth activities.


Illinois College of Optometry
University of Minnesota-Twin Cities

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Noel Arackal - Optometrist

Noel Arackal, O.D.


Primary eye care


Because Dr. Arackal began wearing glasses at a young age, he is motivated to care for his patients’ vision by understanding firsthand the difference visual clarity makes in everyday life. He takes an individualized approach to care by taking time to explain findings and answering any questions his patients’ may have regarding their visit. In his free time, Dr. Arackal enjoys reading, traveling and supporting the Marquette University basketball team.


Illinois College of Optometry

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About Digital Eye Exams

A digital eye exam, sometimes referred to as tele-optometry, allows you to receive a comprehensive eye exam at our Madison East location performed by a licensed optometrist. The digital eye exam includes the use of a live remote video conference between you and the optometrist for an accurate exam of your eyes at a convenient time for you. More Info >

Schedule a digital eye exam

Call 608-246-2161

Use our request form below

patient receiving digital eye exam

Digital Eye Exam Request

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