< Back To All Locations

Shopko Optical Madison East

3868 E Washington Ave
Madison, WI 53704

Phone: 608-246-2161


Monday 9:00AM - 7:00PM
Tuesday 9:00AM - 7:00PM
Wednesday 9:00AM - 7:00PM
Thursday 9:00AM - 7:00PM
Friday 9:00AM - 7:00PM
Saturday 9:00AM - 3:00PM


doctor ammeraal at shopko optical

Bret Ammeraal, O.D.

Contact Lenses

Family Details: Married with three kids
Hobbies and Interests: Basketball, computer games
Volunteer organizations or causes involved in: Lions Club
Hometown: Madison, WI

Professional Background
Why did you choose optometry as your profession?
Fascinated with eyes.

What do you want your patients to know about your approach to care?
Practical approach to functional vision and eye health

Illinois College of Optometry

Schedule an Exam

Jennifer Caine, O.D.

Primary care


Jennifer chose optometry because of the medical aspect and the opportunity to work with several interesting gadgets. She has seen optometrists since she was 4 years old, when her uncle (who was an optometrist) recognized her strabismus from a photograph. Jennifer’s approach to care is inspired by Mary Oliver, who writes:

“I believe in kindness. Also in mischief. Also in singing, especially when singing is not necessarily prescribed.”

In Jennifer’s spare time, she enjoys spending time with her cat, true crime, crafting, and all things cat-related. She is involved with several organizations, including the ASPCA, AOA, WOA, animal rescue organizations, and End the Backlog.

Illinois College of Optometry

Schedule an Exam
Dr Engdahl - Optometrist

Lance Engdahl, O.D.

Personal Background

Dr. Engdahl has lived in Madison, WI for 7 years with his spouse and 2 children
as well as the family dog. He spends most of his time with his family, however
he still plays hockey recreationally as well as golfs. He enjoys being outside,
travel, and walking and exercising his dog. Dr. Engdahl enjoys volunteering to
help out with his kids youth activities. He is originally from Fridley, MN which is
a suburb just north of Minneapolis, MN.

Why did you choose optometry as your profession?

I chose to go to optometry school because I wanted to work in health care and
also live a balanced lifestyle. Optometry provides the opportunity to help a wide
variety people with all aspects of their life. Vision is such an important aspect of
daily life, and I believe every person deserves to have the most comfortable
vision possible.

What do you want your patients to know about your approach to care? 
My approach to the care I deliver to my patients is wholistic. I was taught that
we should strive to achieve Clear, Comfortable Binocular Vision to all patients.
Clear, balanced vision allows us to feel in sync with our world. The visual
system is part of the whole body, and often times poor or uncomfortable vision
is a symptom of systemic issues. Not only do I consider it my duty to give a
patient 20/20 vision, but also to advise them on potential health problems that
may require care beyond that which our office delivers.

Schedule an Exam

Sign up to get the latest on eye health, exclusive offers and more.