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Shopko Optical is Expanding in Fitchburg, Wisconsin

January 13, 2025

GREEN BAY, Wis. – Shopko Optical, a leader in providing trusted eye care to communities for over 40 years, is opening a new center in Fitchburg, Wisconsin, located at 2960 Cahill Main, Suite 102. The new location will be open for patients starting January 13, 2025, and will provide patients with comprehensive eye care services, including eye exams, contact lens fitting, and detection and management of eye diseases.

“We are excited to grow our presence in the Fitchburg community,” said Russ Steinhorst, Shopko Optical CEO. “Adding this center will continue our promise to deliver high-quality eye care to the communities we serve.”

In addition, Shopko Optical’s Kids in Focus program will work with the local Fitchburg Lions Club to identify eligible children within the area to receive a comprehensive eye exam and pair of glasses at no charge from Shopko Optical. Those looking to participate can contact their local Lions Club.

To certify insurance coverage, book an appointment with an optometrist, or find a Shopko Optical center, visit Shopko.com.

About Shopko Optical
Shopko Optical, the trade name of Shoptikal LLC, is part of Fielmann USA, Inc. For more than 40 years, Shopko Optical has provided excellent patient-centric care and high-quality eyewear through its dedicated team of nearly 900 optometrists and opticians (independent doctors of optometry in IA, ID, MT, ND, SD and WA). Shopko Optical expects further growth in 2025 and beyond. For more information, visit Shopko.com.


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