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Shopko Optical Hires Vice President of Sales

July 16, 2020

Richard Chapman brings over 20 years of multi-store retail and optical retail experience to leadership team

GREEN BAY, Wis. – Shopko Optical is pleased to welcome Richard Chapman to its leadership team as vice president of sales. Chapman joins with over 20 years of experience in both multi-store retail leadership and optical retail. As vice president of sales, he will lead the retail sales efforts of Shopko Optical’s centers to deliver excellent customer service and patient care.

“We are thrilled to add Richard’s talent and experience to our leadership team. He is a proven retail veteran with a track record of developing high-performing teams,” said Russ Steinhorst, Shopko Optical CEO. “He is a great complement to our tenured store leadership team, and I am confident he will inspire a new vision as we continue to build on our foundation of outstanding patient care, service, and commitment to the communities we serve.”

Prior to joining Shopko Optical, Chapman served as chief operating officer and managing partner at Corner of the Sky, LLC where he established goals and procedures to improve guest satisfaction, sales, profit margins, and market share. Before that, he served as regional vice president – Central United States at Visionworks of America, Inc. and oversaw the optical retail strategic planning, budgeting, and talent development within the Central United States region. He also worked at Joann Fabric and Craft Stores for over 15 years, serving as vice president of store development and facilities, vice president of store operations, director of store operations, and district manager. He started his career at Homeplace Inc., where he was the director of new store operations.

Chapman is working towards his bachelor’s degree in business administration and management from Southern New Hampshire University and is currently a board member of Swish 365. He has affiliations with BuildPoint, Store Planning Equipment Construction Services (SPECS), and Professional Retail Store Maintenance (PRSM).


About Shopko Optical
Shopko Optical, is the trade name of Shoptikal LLC, an affiliate of Monarch Alternative Capital LP. For more than 40 years, Shopko Optical has provided excellent patient-centric care and high-quality eyewear through its dedicated team of nearly 700 optometrists (independent doctors of optometry in IA, ID, MT, SD and WA) and opticians. Shopko Optical expects further growth in 2020 and beyond. For more information, visit Shopko.com.

About Monarch Alternative Capital LP
Monarch Alternative Capital LP is a private investment firm with approximately $5 billion in assets under management across various investment vehicles. Monarch was founded in 2002 and focuses primarily on opportunistic investing across distressed debt, special situations equity and real estate. The firm has offices in New York and London.

For More Information, Contact:
Chloe Albrecht
Public Relations Manager, Element
Phone: (920) 702-1245
Email: chloe@goelement.com


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