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Shopko Optical Expands Eyewear Collection to Include Maui Jim Styles

February 10, 2021

Shopko Optical now offers new assortment of vibrant, tropical-themed sunglasses and eyeglasses

GREEN BAY, Wis. – Shopko Optical is excited to announce its partnership with Maui Jim, an American sunglasses and eyeglasses brand inspired by island life.

“We are looking forward to partnering with Maui Jim and offering its styles in our centers,” said Kirk Lauterback, Shopko Optical COO. “This partnership will ensure our patients have a variety of options – including a brand with vivid color selections, an excellent array of the most popular frame shapes, and above all, UV protection.”

Maui Jim sunglasses feature PolarizedPlus2® lens technology, which not only provides superior UV protection, but also enhances color and eliminates 99.9% of glare.

The Maui Jim brand is inspired by the beauty and culture of Maui, Hawaii, while spreading “aloha” through their frame’s vibrant colors. The brand’s frames also inspire patients to be confident in their style while simultaneously protecting their eyes from harmful UV rays.

“Maui Jim and Shopko Optical both have strong commitments to customer service and satisfaction, as well as clear visions of growth and service strategies. We could not be more excited to partner with such a highly regarded eyecare provider,” said Harry Rhodes, vice president of sales at Maui Jim. “Our partnership ensures that quality of service and customer values will be upheld, as Maui Jim expands distribution in Shopko locations throughout the United States.”

Maui Jim sunglasses and eyeglasses are now available at all Shopko Optical centers. To learn more about Shopko Optical’s partnership with Maui Jim and to view its wide selection of frames, visit shopko.com.


About Shopko Optical
Shopko Optical is the trade name of Shoptikal LLC, an affiliate of Monarch Alternative Capital LP. For more than 40 years, Shopko Optical has provided excellent patient-centric care and high-quality eyewear through its dedicated team of nearly 700 optometrists (independent doctors of optometry in IA, ID, MT, SD and WA) and opticians. Shopko Optical expects further growth in 2021 and beyond. For more information, visit shopko.com.

About Maui Jim
Maui Jim sunglasses were born on the beaches of Maui; designed to protect eyes from the harsh rays of the island sun. Today, Maui Jim is the world’s fastest-growing premium eyewear company and is sold in more than 100 countries. Maui Jim is recognized for its unparalleled “Aloha Spirit”, customer service, and advanced, patented PolarizedPlus2® lens technology. All Maui Jim sunglasses block 100 percent of harmful UV rays and eliminate glare, while enhancing color, clarity and detail. Maui Jim sunglasses have earned the Skin Cancer Foundation Seal of Recommendation as an effective UV filter for the eyes and surrounding skin.
In 2018, Maui Jim expanded further into the eyewear space, offering eyeglasses structurally and stylistically engineered to balance aesthetics with fit and integrity. Maui Jim offers two proprietary clear lenses: Maui Blue Light Protect™, to shield eyes from harmful blue light coming from digital screens, and Maui High Contrast™, which offers better resolution and crisper details. Frames for both sunglasses and eyeglasses utilize the highest-quality materials such as durable titanium, lightweight nylon, and richly-colored acetate, all manufactured in Italy or Japan. For more information, visit mauijim.com or follow us on Instagram, Facebook and Twitter at @OfficialMauiJim.

For More Information, Contact:
Chloe Albrecht
Public Relations Manager, Element
Phone: (920) 702-1245
Email: chloe@goelement.com


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