< Back To Newsroom
Shopko Optical Appoints Kirk Lauterback to Chief Experience Officer to Support Exceptional Patient Care

March 9, 2023

Kirk will work to develop and execute strategies that support a positive patient experience


GREEN BAY, Wis. – Shopko Optical, a leader in providing trusted eye care services to communities for over 40 years, is pleased to announce the appointment of Kirk Lauterback to the newly created role of Chief Experience Officer.

“I am pleased to appoint Kirk to this new position,” said Russ Steinhorst, Shopko Optical CEO. “Kirk’s passion for Shopko Optical along with his exceptional industry knowledge will build upon our continued commitment to the delivery of a best-in-class patient experience.”

Lauterback began his Shopko Optical career as an optician in 1993 and has since served in numerous store, regional and corporate leadership roles, most recently as chief operations officer.

“I am thrilled to accept this new role,” said Lauterback. “I look forward to the opportunity to support a positive and consistent patient and customer experience by collaborating cross-functionally to influence product and service offerings, teammate training, new center integration, community outreach and internal systems and processes.”

Lauterback completed his opticianry program and apprenticeship at Northern Virginia Community College. He is American Board of Optician Certified (A.B.O.C.), is a member of the Opticians Association of America (OAA) and a fellow of the National Academy of Opticianry (NAO). In addition, he also volunteers with the Volunteer Optometric Services to Humanity (VOSH), Special Olympics and Kids in Focus through the Lions Club.

About Shopko Optical
Shopko Optical, the trade name of Shoptikal LLC, is an affiliate of Monarch Alternative Capital LP. For more than 40 years, Shopko Optical has provided excellent patient-centric care and high-quality eyewear through its dedicated team of nearly 800 optometrists and opticians (independent doctors of optometry in IA, ID, MT, ND, SD and WA). Shopko Optical expects further growth in 2023 and beyond. For more information, visit Shopko.com.

For More Information, Contact:
Tyler Jagiello
PR Coordinator, Element
Email: Tyler@goelement.com

Sign up to get the latest on eye health, other eye care matters, discounts and promotions.