< Back To Newsroom
Shopko Optical Announces Its Center Relocation in Rice Lake, WI

January 24, 2022

Shopko Optical relocates Rice Lake center to better serve the community


GREEN BAY, Wis.Shopko Optical, a leader in providing trusted eye care to communities for over 40 years, is delighted to announce its Rice Lake, WI, center relocation. The newly expanded center, opening January 17, is located at 2304 S. Main Street, Suite 9. Patients can continue to expect comprehensive eye care services, including eye exams, contact lens fitting, and detection and management of eye disease. 

Thomas Sczepanski, O.D., Dustin Hetke, O.D., and Donald Lorentz, O.D., will continue to serve Rice Lake-area residents.

“Providing Rice Lake residents with outstanding patient-centric eye care is extremely important to us and we needed more space to serve our patients,” said Russ Steinhorst, Shopko Optical CEO. “Dr. Sczepanski, Dr. Hetke, and Dr. Lorentz have been working in the area for many years, so this new location will allow us to expand the relationships they already have in the community.”

In addition, Shopko Optical’s Kids in Focus program will continue to work with Rice Lake’s local Lions Club to identify eligible children within the area to receive a comprehensive eye exam and pair of glasses at no charge from Shopko Optical. Those looking to participate can contact their local Lions Club.

Shopko Optical accepts most major vision plans, including EyeMed, UHC Vision, DeltaVision, Davis Vision, Superior Vision, Anthem, and many more. Shopko Optical is also an open-access provider for VSP.   

To certify coverage, book an appointment with an optometrist, or find a Shopko Optical center, visit Shopko.com.


About Shopko Optical
Shopko Optical, the trade name of Shoptikal LLC, is an affiliate of Monarch Alternative Capital LP. For more than 40 years, Shopko Optical has provided excellent patient-centric care and high-quality eyewear through its dedicated team of nearly 700 optometrists (independent doctors of optometry in IA, ID, MT, SD, and WA) and opticians. Shopko Optical expects further growth in 2022 and beyond. For more information, visit Shopko.com.

For More Information, Contact:
Tricia Schwartz
Public Relations Strategist, Element
Phone: (920) 702-1237
Email: Tricia@goelement.com

Sign up to get the latest on eye health, other eye care matters, discounts and promotions.