Eye Care Center in Whitewater

Eye Doctors in Whitewater

Our team of trusted eye care professionals* at Shopko Optical Whitewater proudly serve patients of all ages with outstanding eye care and customer service. We encourage you to ask questions so that you better understand your eye health and protect your vision for the future.

Vision Insurance in Whitewater

Digital Eye Exam in Whitewater

1139 W Main Street
Whitewater, WI 53190
Phone: 262-731-6328

Schedule an Exam
Whitewater Shopko Optical storefront


Monday 10:00AM - 6:00PM
Tuesday 10:00AM - 6:00PM
Wednesday 10:00AM - 6:00PM
Thursday 10:00AM - 6:00PM
Friday 10:00AM - 6:00PM
Saturday 9:00AM - 3:00PM

*Store hours can vary. Check this page regularly or call your center to verify.

Store Description

At Shopko Optical Whitewater your eye care is our top priority. We are located at 1139 W Main Street. Our experienced optometrists* provide primary care for all ages, including comprehensive eye exams, prescription eyeglasses and contact lens fittings, and geriatric and diabetic care. We make it our mission to ensure every patient feels cared for, valued, and satisfied. Come see for yourself.

eye doctor shepard at janesville shopko optical

Jennet Ruth Shepherd, O.D.


Primary eye care


Dr. Shepherd chose optometry because she’s never forgotten the amazement she felt when she tried on her first pair of glasses at ten years old and was finally able to see the individual leaves on the trees. She values getting to know patients individually and understanding their specific circumstances. Outside of work, she enjoys gardening, competing in triathlons, playing bass guitar and piano, baking, reading, and doing puzzles. Dr. Shepherd is also an active volunteer with her church and is passionate about causes such as homelessness and hunger. She has also helped with a vision clinic in Haiti.


Illinois College of Optometry
Beloit College

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Dr. Engdahl - optometrist

Lance Engdahl, O.D.


General optometry


Dr. Engdahl strives to achieve clear and comfortable vision for each one of his patients so that they have the chance to feel in sync with the world around them. He takes a holistic approach to eye care and believes that it is his duty to advise patients on potential health problems that may require additional care. Above all, he wants to help his patients achieve 20/20 vision. Dr. Engdahl enjoys living a balanced lifestyle with his family, spending time outside, walking his dog, playing hockey and golf, and volunteering with his kids’ youth activities.


Illinois College of Optometry
University of Minnesota-Twin Cities

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At Shopko Optical Whitewater, we provide the best eye care plan suited to your individual needs. We accept a wide variety of vision plans to maximize your budget including Anthem, Davis Vision, DeltaVision,* EyeMed, Superior Vision, UHC Vision, VSP, and many more.  Your flex spend or health savings account may be eligible to use for family eye care, purchases of exams, frames and lenses, contacts, and sunglasses.


*We welcome state employees with DeltaVision from EyeMed.


Anthem Vision Insurance logo Davis Vision logo DeltaVision Logo
EyeMed logo UnitedHealthcare Vision Insurance logo VSP logo

*In-network for most VSP members.

For more information about your vision plan and to verify coverage, call your Whitewater Shopko Optical location.
Call 262-731-6328


No Insurance, No Problem

We’re dedicated to providing you with eye care options tailored to your individual needs. With or without insurance, we strive to provide the best value in eye care. We accept a variety of payment options, including CareCredit, to help manage eye care related expenses. Our experienced opticians At Shopko Optical Whitewater will help you understand your options to ensure you receive the eye care and eyewear you need to see your best.


Special Offers

Looking for a great deal on frames and lenses without insurance? Our Whitewater Eye Care Center offers promotions to help you maximize your budget. Click here to view our current special offers.



At Shopko Optical Whitewater, we accept CareCredit as a payment option so that you can get the proper eye care and eyewear you need right away and manage your monthly payments later. CareCredit can be used to pay for your vision needs in full, to cover a co-pay or insurance deductible or to take care of costs outside your vision benefits allowance.

*Subject to credit approval. Minimum monthly payments required. See www.carecredit.com for details.

Care Credit - Financing Available - Apply Now
patient receiving digital eye exam

About Digital Eye Exams

A digital eye exam, sometimes referred to as tele-optometry, allows you to receive a comprehensive eye exam at our Whitewater location performed by a licensed optometrist. The digital eye exam includes the use of a live remote video conference between you and the optometrist for an accurate exam of your eyes at a convenient time for you. More Info >

Schedule a digital eye exam

Call 262-731-6328Or

Use our request form below

Digital Eye Exam Request

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