Eye Care Center in Rothschild 54474 - Shopko Optical

Eye Doctors in Rothschild

Our eye doctors* at Shopko Optical Rothschild are attentive, experienced and knowledgeable. They’re dedicated to serving the needs of you and your family with a patient-focused approach to care.

Digital Eye Exam in Rothschild

Vision Insurance in Rothschild

1045 E Grand Ave
Rothschild, WI 54474
Phone: 715-359-0649

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Shopko Optical - Rothschild


Monday 8:00AM - 7:00PM
Tuesday 8:00AM - 6:00PM
Wednesday 9:00AM - 7:00PM
Thursday 9:00AM - 7:00PM
Friday 9:00AM - 7:00PM
Saturday 8:00AM - 2:00PM

*Store hours can vary. Check this page regularly or call your center to verify.

Store Description

At our Shopko Optical Rothschild location at 1045 E Grand Ave, your eye care is our top concern. Whether you schedule a comprehensive eye exam, browse our eyewear, or order contact lenses, our team of experienced eye doctors* will provide personalized care to fit your needs. We’re always here to help you navigate your vision insurance, answer your questions, and ensure that you are satisfied with the care you receive.

Dr. Courtney O'Keefe - Shopko Optical optometrist

Courtney O'Keefe, O.D.


Primary eye care


Dr. O’Keefe strives to provide excellent, personalized eye care in a relaxed setting. Outside of work, she enjoys watching Packer games, crocheting, traveling, and spending time with family. Dr. O’Keefe is originally from Markesan, WI.


University of Missouri School of Optometry
Carroll College

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Optometrist Picture Coming Soon

Stephen Rollins, O.D.


General optometry


Dr. Rollins chose optometry as his profession because he has always wanted to become a doctor to help people. His approach to care is to always put his patients’ eye care first and listen to their concerns.


Illinois College of Optometry

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patient receiving digital eye exam

About Digital Eye Exams

A digital eye exam, sometimes referred to as tele-optometry, allows you to receive a comprehensive eye exam at our La Crosse location performed by a licensed optometrist. The digital eye exam includes the use of a live remote video conference between you and the optometrist for an accurate exam of your eyes at a convenient time for you. More Info >

Schedule a Digital Eye Exam

Shopko Optical Rothschild, works with your vision insurance to ensure you receive an eye care plan that fits both your lifestyle and budget. We accept most major vision plans including Anthem, Davis Vision, DeltaVision,* EyeMed, Superior Vision, UHC Vision, VSP, and many more to help you get the eye care you deserve. Your FSA and HSA may be eligible to use to help you with costs associated with important eye care purchases.


*We welcome state employees with DeltaVision from EyeMed.


Anthem Vision Insurance logo Davis Vision logo DeltaVision Logo
EyeMed logo UnitedHealthcare Vision Insurance logo VSP logo

*In-network for most VSP members.

For more information about your vision plan and to verify coverage, call your Rothschild Shopko Optical location.
Call 715-359-0649


No Insurance, No Problem

We’re dedicated to providing you with eye care options tailored to your individual needs. With or without insurance, we strive to provide the best value in eye care. We accept a variety of payment options, including CareCredit, to help manage eye care related expenses. Our experienced opticians will help you understand your options to ensure you receive the eye care and eyewear you need to see your best.


Special Offers

Looking for a great deal on frames and lenses without insurance? Shopko Optical in Rothschild offers promotions to help you maximize your budget. Click here to view our current special offers.



Our Rothschild vision care center accepts CareCredit as a payment option so that you can get the proper eye care and eyewear you need right away and manage your monthly payments later. CareCredit can be used to pay for your vision needs in full, to cover a co-pay or insurance deductible or to take care of costs outside your vision benefits allowance.

*Subject to credit approval. Minimum monthly payments required. See www.carecredit.com for details.

Care Credit - Financing Available - Apply Now

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