Eye Care Center in Rice Lake 54868 - Shopko Optical

Eye Doctors in Rice Lake

Our optometrists* understand that your eye health is of vital importance to your overall well-being. That’s why at Shopko Optical of Rice Lake, our eye doctors take the time to educate you on findings related to your vision and answer any questions you may have going forward. Optometrists* at our Rice Lake location provide comprehensive eye exams, prescription updates for eyeglasses and contact lenses, routine vision care and the diagnosis and treatment of common eye problems and injuries.

Digital Eye Exam in Rice Lake

Vision Insurance in Rice Lake

2304 S Main St
Rice Lake, WI 54868
Phone: 715-236-7906

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Shopko Optical - Rice Lake


Monday 8:00AM - 6:00PM
Tuesday 8:00AM - 6:00PM
Wednesday 8:00AM - 6:00PM
Thursday 8:00AM - 6:00PM
Friday 8:00AM - 6:00PM
Saturday 9:00AM - 3:00PM

*Store hours can vary. Check this page regularly or call your center to verify.

Store Description

At Rice Lake Shopko Optical, located at 2304 S Main St, your eye care is our top priority. Our experienced optometrists* provide primary care for all ages, including comprehensive eye exams, prescription eyeglasses and contact lens fittings, and the detection and treatment of ocular diseases. Call our Rice Lake location to learn more about scheduling a digital comprehensive eye exam performed by a licensed optometrist using video conference technology. We’re always here to answer your questions and help you get the most out of your vision benefits.



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Dr. Donald Lorentz - Shopko Optical optometrist

Donald G. Lorentz, O.D.


Primary eye care


Dr. Lorentz chose optometry because he believes vision is the most important of our senses. It is his aim to help patients achieve their full vision potential using a patient-centered, compassionate approach to care. Outside of work, Dr. Lorentz enjoys boating, hunting, fishing, and other outdoor activities.


Michigan College of Optometry

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Dr. Thomas Sczepanski - Shopko Optical optometrist

Thomas Sczepanski, O.D.

  • Primary eye care
  • Contact lenses
  • Cataract and glaucoma

Dr. Sczekpanski listens to his patients’ concerns and provides an expert diagnosis and treatment for their individual needs. Outside of work, Dr. Sczepanski enjoys riding his motorcycle and ATV, fishing, and spending time outdoors. He is also involved in the Knights of Columbus organization.


Illinois College of Optometry
University of North Dakota

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patient receiving digital eye exam

About Digital Eye Exams

A digital eye exam, sometimes referred to as tele-optometry, allows you to receive a comprehensive eye exam at our Rice Lake location performed by a licensed optometrist. The digital eye exam includes the use of a live remote video conference between you and the optometrist for an accurate exam of your eyes at a convenient time for you. More Info >

Schedule a Digital Eye Exam

Shopko Optical Rice Lake, works with your vision insurance to ensure you receive an eye care plan that fits both your lifestyle and budget. We accept most major vision plans including Anthem, Davis Vision, DeltaVision,* EyeMed, Superior Vision, UHC Vision, VSP, and many more to help you get the eye care you deserve. Your FSA and HSA may be eligible to use to help you with costs associated with important eye care purchases.


*We welcome state employees with DeltaVision from EyeMed.



Anthem Vision Insurance logo Davis Vision logo DeltaVision Logo
EyeMed logo UnitedHealthcare Vision Insurance logo VSP logo

*In-network for most VSP members.

For more information about your vision plan and to verify coverage, call your Rice Lake Shopko Optical location.
Call 715-236-7906


No Insurance, No Problem

We’re dedicated to providing you with eye care options tailored to your individual needs. With or without insurance, we strive to provide the best value in eye care. We accept a variety of payment options, including CareCredit, to help manage eye care related expenses. Our experienced opticians will help you understand your options to ensure you receive the eye care and eyewear you need to see your best.


Special Offers

Looking for a great deal on frames and lenses without insurance? We offer promotions to help you maximize your budget. Click here to view our current special offers.



We accept CareCredit as a payment option so that you can get the proper eye care and eyewear you need right away and manage your monthly payments later. CareCredit can be used to pay for your vision needs in full, to cover a co-pay or insurance deductible or to take care of costs outside your vision benefits allowance.

*Subject to credit approval. Minimum monthly payments required. See www.carecredit.com for details.

Care Credit - Financing Available - Apply Now

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