Eye Care Center in Onalaska 54650 - Shopko Optical

Eye Doctors in Onalaska

The trusted eye care professionals* at Shopko Optical Onalaska proudly serve patients of all ages with outstanding eye care and customer service. Our optometrists* encourage you to ask questions to understand your eye health and protect your vision for the future.

Digital Eye Exam in Onalaska

Vision Insurance in Onalaska

9417 State Road 16
Onalaska, WI 54650
Phone: 608-781-2010

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Onalaska Shopko Optical store front


Monday 9:00AM - 7:00PM
Tuesday 9:00AM - 7:00PM
Wednesday 9:00AM - 7:00PM
Thursday 9:00AM - 7:00PM
Friday 9:00AM - 7:00PM
Saturday 9:00AM - 3:00PM

*Store hours can vary. Check this page regularly or call your center to verify.

Store Description

Welcome to Shopko Optical Onalaska, located at 9417 State Road 16, where our optometrists* prioritize patient care and satisfaction. Whether you’re stopping in for a comprehensive eye exam, shopping for eyewear, or ordering contact lenses, we believe that you deserve a personalized experience to meet your needs. We’re always here to answer your questions and help you get the most out of your insurance benefits.

Dr. Colleen Konkel - Shopko Optical optometrist

Colleen Konkel, O.D.


Primary eye care


Dr. Konkel is passionate about optometry because she loves providing patient care. Outside of work, she enjoys reading, cooking, baking, soapmaking, and spending time with family. She is from Spring Grove, Minnesota.


Indiana University School of Optometry

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Dr. Steven La Liberte - Shopko Optical optometrist

Steven La Liberte, O.D.


Primary eye care


Dr. La Liberte enjoys helping his patients and treating them like friends and family. He grew up in the area and is happy to be able to provide exceptional eye care to his community. Outside of work, Dr. La Liberte likes hunting, fishing, boating and hiking with family and friends. He is involved in his church and Volunteer Optometric Services to Humanity (VOSH) mission trips.


Illinois College of Optometry
University of Wisconsin-La Crosse

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patient receiving digital eye exam

About Digital Eye Exams

A digital eye exam, sometimes referred to as tele-optometry, allows you to receive a comprehensive eye exam at our Onalaska location performed by a licensed optometrist. The digital eye exam includes the use of a live remote video conference between you and the optometrist for an accurate exam of your eyes at a convenient time for you. More Info >

Schedule a Digital Eye Exam

At Shopko Optical Onalaska, we strive to maximize your vision benefits to ensure you leave seeing your best. We work with a variety of insurance providers including Anthem, Davis Vision, DeltaVision,* EyeMed, Superior Vision, UHC Vision, VSP, and many more. Your flex spend or health savings account may be eligible to use for family eye care, purchases of exams, frames and lenses, contacts, and sunglasses to help manage out-of-pocket expenses.


*We welcome state employees with DeltaVision from EyeMed.



Anthem Vision Insurance logo Davis Vision logo DeltaVision Logo
EyeMed logo UnitedHealthcare Vision Insurance logo VSP logo

*In-network for most VSP members.

For more information about your vision plan and to verify coverage, call your Onalaska Shopko Optical location.
Call 608-781-2010


No Insurance, No Problem

We’re dedicated to providing you with eye care options tailored to your individual needs. With or without insurance, we strive to provide the best value in eye care. We accept a variety of payment options, including CareCredit, to help manage eye care related expenses. Our experienced opticians will help you understand your options to ensure you receive the eye care and eyewear you need to see your best.


Special Offers

Looking for a great deal on frames and lenses without insurance? Shopko Optical Onalaska eye care center offers promotions to help you maximize your budget. Click here to view our current special offers.



We accept CareCredit as a payment option so that you can get the proper eye care and eyewear you need right away and manage your monthly payments later. CareCredit can be used to pay for your vision needs in full, to cover a co-pay or insurance deductible or to take care of costs outside your vision benefits allowance.

*Subject to credit approval. Minimum monthly payments required. See www.carecredit.com for details.

Care Credit - Financing Available - Apply Now

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