Eye Care Center in New Richmond 54017 - Shopko Optical

Eye Doctors in New Richmond

Our team of experienced eye doctors* at Shopko Optical New Richmond are dedicated to protecting your vision and eye health using the latest equipment and delivering a patient-focused approach to care for you and your family.

Digital Eye Exam in New Richmond

Vision Insurance in New Richmond

128 Grant Way
New Richmond, WI 54017
Phone: 715-500-6470

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New Richmond Shopko Optical storefront


Monday 9:00AM - 6:00PM
Tuesday 9:00AM - 6:00PM
Wednesday 9:00AM - 6:00PM
Thursday 9:00AM - 6:00PM
Friday 9:00AM - 6:00PM
Saturday 9:00AM - 3:00PM

*Store hours can vary. Check this page regularly or call your center to verify.

Store Description

Welcome to Shopko Optical New Richmond located 128 Grant Way, Suite 200 Our optometrists* prioritize your eye care and use their clinical expertise to diagnose visual health concerns as well as deliver primary care including comprehensive eye exams, difficult contact lens fittings and detection and treatment of ocular diseases. Our team will answer your questions and help you navigate your vision insurance to get the most out of your visit with us.

Dr. David Turner - Shopko Optical optometrist

David Turner, O.D.

  • Primary eye care
  • Treatment and management of ocular disease
  • Urgent eye care
  • Contact lenses

Dr. Turner decided to pursue optometry at a young age, following in the footsteps of his grandfather, Dr. James B. Hasler O.D., a 1950’s graduate of ICO. Dr. Turner takes pride in caring for each individual patient’s needs and educating his patient to gain a more complete understanding of their ocular conditions and overall health. Outside the office, Dr. Turner enjoys spending time with family, especially his wife Leah and their baby daughter Mary Elle. Dr. Turner is an avid Wisconsin sports fan, cheering on the Green Bay Packers, Milwaukee Bucks, Brewers, and Wisconsin Badgers.


University of St. Thomas, Biology
Illinois College of Optometry, Doctor of Optometry

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patient receiving digital eye exam

About Digital Eye Exams

A digital eye exam, sometimes referred to as tele-optometry, allows you to receive a comprehensive eye exam at our New Richmond location performed by a licensed optometrist. The digital eye exam includes the use of a live remote video conference between you and the optometrist for an accurate exam of your eyes at a convenient time for you. More Info >

Schedule a Digital Eye Exam

Shopko Optical New Richmond, accepts most major vision plans including Anthem, Davis Vision, DeltaVision,* EyeMed, Superior Vision, UHC Vision, VSP, and many more to help you manage important costs associated with your eye care. FSA or HSA may be eligible to use on eye exams, prescription eyeglasses, contact lenses and sunglasses. We will help you utilize your benefits to get the most out of your vision care.


*We welcome state employees with DeltaVision from EyeMed.



Anthem Vision Insurance logo Davis Vision logo DeltaVision Logo
EyeMed logo UnitedHealthcare Vision Insurance logo VSP logo

*In-network for most VSP members.

For more information about your vision plan and to verify coverage, call your New Richmond Shopko Optical location.
Call 715-500-6470


No Insurance, No Problem

We’re dedicated to providing you with eye care options tailored to your individual needs. With or without insurance, we strive to provide the best value in eye care. We accept a variety of payment options, including CareCredit, to help manage eye care related expenses. Our experienced opticians will help you understand your options to ensure you receive the eye care and eyewear you need to see your best.


Special Offers

Looking for a great deal on frames and lenses without insurance? At our New Richmond Eye Care Center, we offer promotions to help you maximize your budget. Click here to view our current special offers.



Shopko Optical New Richmond accepts CareCredit as a payment option so that you can get the proper eye care and eyewear you need right away and manage your monthly payments later. CareCredit can be used to pay for your vision needs in full, to cover a co-pay or insurance deductible or to take care of costs outside your vision benefits allowance.

*Subject to credit approval. Minimum monthly payments required. See www.carecredit.com for details.

Care Credit - Financing Available - Apply Now

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