Eye Care Center – La Crosse

Eye Doctors in La Crosse

Our knowledgeable and skilled eye doctors* at Shopko Optical La Crosse provide comprehensive eye exams for adults and kids as well as routine vision care including prescription updates and the diagnosis and treatment of common eye problems.

Digital Eye Exam in La Crosse

1607 Losey Blvd S
La Crosse, WI 54601
Phone: 608-459-1920

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Shopko Optical Logo


Monday9:00AM - 7:00PM
Tuesday9:00AM - 7:00PM
Wednesday9:00AM - 7:00PM
Thursday9:00AM - 7:00PM
Friday9:00AM - 7:00PM
Saturday9:00AM - 3:00PM

Store Description

We always put our patients’ eye care first at our Shopko Optical La Crosse location at 1607 Losey Blvd S. Our experienced optometrists* provide primary care for all ages, including comprehensive eye exams, prescription eyeglasses and contact lens fittings and the detection and treatment of eye conditions and diseases. With trusted eye doctors* and top brands of eyeglasses and contacts, we deliver the care and products you deserve.

Brianne Herlitzke - Optometrist

Brianne Herlitzke, O.D.

  • Primary eye care
  • Ocular disease
  • Dry eye
  • Contact lenses

Dr. Herlitzke’s passion for optometry stems from a desire to ensure patients enjoy their best quality vision through glasses, contacts, or corrective surgery. After completing her doctorate in optometry, she pursued advanced training in a residency specializing in ocular disease. Dr. Herlitzke strives to efficiently and accurately assess ocular health while showing compassion for each patient. Being born and raised in Onalaska, she is ecstatic to be able to provide eye care to her hometown community. When not caring for her patients, Dr. Herlitzke enjoys outdoor activities, traveling, and spending time with family and friends.


Indiana University School of Optometry
Ocular Disease Residency at Gundersen Health System

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About Digital Eye Exams

A digital eye exam, sometimes referred to as tele-optometry, allows you to receive a comprehensive eye exam at our La Crosse location performed by a licensed optometrist. The digital eye exam includes the use of a live remote video conference between you and the optometrist for an accurate exam of your eyes at a convenient time for you. More Info >

Schedule a digital eye exam

Call 608-459-1920

Use our request form below

patient receiving digital eye exam

Digital Eye Exam Request

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