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Eye Care Center – La Crosse

Eye Doctors in La Crosse

Our knowledgeable and skilled eye doctors* at Shopko Optical La Crosse provide comprehensive eye exams for adults and kids as well as routine vision care including prescription updates and the diagnosis and treatment of common eye problems.

Digital Eye Exam in La Crosse

Vision Insurance in La Crosse

1607 Losey Blvd S
La Crosse, WI 54601
Phone: 608-459-1920

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storefront 228 - La Crosse Shopko Optical


Monday 9:00AM - 7:00PM
Tuesday 9:00AM - 7:00PM
Wednesday 9:00AM - 7:00PM
Thursday 9:00AM - 7:00PM
Friday 9:00AM - 7:00PM
Saturday 9:00AM - 3:00PM

Store Description

We always put our patients’ eye care first at our Shopko Optical La Crosse location at 1607 Losey Blvd S. Our experienced optometrists* provide primary care for all ages, including comprehensive eye exams, prescription eyeglasses and contact lens fittings and the detection and treatment of eye conditions and diseases. With trusted eye doctors* and top brands of eyeglasses and contacts, we deliver the care and products you deserve.

Brianne Herlitzke - Optometrist

Brianne Herlitzke, O.D.

  • Primary eye care
  • Ocular disease
  • Dry eye
  • Contact lenses

Dr. Herlitzke’s passion for optometry stems from a desire to ensure patients enjoy their best quality vision through glasses, contacts, or corrective surgery. After completing her doctorate in optometry, she pursued advanced training in a residency specializing in ocular disease. Dr. Herlitzke strives to efficiently and accurately assess ocular health while showing compassion for each patient. Being born and raised in Onalaska, she is ecstatic to be able to provide eye care to her hometown community. When not caring for her patients, Dr. Herlitzke enjoys outdoor activities, traveling, and spending time with family and friends.


Indiana University School of Optometry
Ocular Disease Residency at Gundersen Health System

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About Digital Eye Exams

A digital eye exam, sometimes referred to as tele-optometry, allows you to receive a comprehensive eye exam at our La Crosse location performed by a licensed optometrist. The digital eye exam includes the use of a live remote video conference between you and the optometrist for an accurate exam of your eyes at a convenient time for you. More Info >

Schedule a digital eye exam

Call 608-459-1920

Use our request form below

patient receiving digital eye exam

Digital Eye Exam Request

  • We're closed on Sunday.
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  • Please list alternative dates and times that will work for you and we will do our best to accommodate your needs.
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At Shopko Optical La Crosse, we are committed to helping you get the most out of your vision benefits. We accept a wide range of insurance plans including EyeMed, DeltaVision,* UHC Vision, Davis Vision, Superior Vision, Anthem, and many more. Plus, we’re an open access provider for VSP. Flex spend and health savings accounts may be eligible to use on eye exams, prescription eyeglasses, contact lenses and sunglasses to help you manage important expenses related to your eye care.


*We welcome state employees with DeltaVision from EyeMed.



EyeMed logo DeltaVision Logo UnitedHealthcare Vision Insurance logo
Davis Vision logo Superior Vision Vision Insurance Logo Anthem Vision Insurance logo


For more information about your vision plan and to verify coverage, call your La Crosse Shopko Optical location.
Call 608-459-1920


No Insurance, No Problem

We’re dedicated to providing you with eye care options tailored to your individual needs. With or without insurance, we strive to provide the best value in eye care. We accept a variety of payment options, including CareCredit, to help manage eye care related expenses. Our experienced opticians at our La Crosse Eye Care Center will help you understand your options to ensure you receive the eye care and eyewear you need to see your best.


Special Offers

Looking for a great deal on frames and lenses without insurance? We offer promotions to help you maximize your budget. Click here to view our current special offers.



At Shopko Optical La Crosse, we accept CareCredit as a payment option so that you can get the proper eye care and eyewear you need right away and manage your monthly payments later. CareCredit can be used to pay for your vision needs in full, to cover a co-pay or insurance deductible or to take care of costs outside your vision benefits allowance.

*Subject to credit approval. Minimum monthly payments required. See for details.

Care Credit - Financing Available - Apply Now

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