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Eye Care Center – Eau Claire

Eye Doctors in Eau Claire

Our team of trusted eye care professionals* at Shopko Optical Eau Claire proudly serve patients of all ages with outstanding eye care and customer service. Our optometrists* encourage you to ask questions so that you better understand your eye health and protect your vision for the future.

Digital Eye Exam in Eau Claire

Vision Insurance in Eau Claire

943 W Clairemont Ave
Eau Claire, WI 54701
Phone: 715-832-7723

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Eau Claire Shopko Optical


Monday 9:00AM - 7:00PM
Tuesday 9:00AM - 7:00PM
Wednesday 9:00AM - 7:00PM
Thursday 9:00AM - 7:00PM
Friday 9:00AM - 7:00PM
Saturday 9:00AM - 3:00PM

Store Description

Shopko Optical Eau Claire has relocated to 943 W Clairemont Avenue next to Chipotle. This new location has more space to better serve our patients! Our experienced optometrists* at Shopko Optical Eau Claire provide primary care for all ages, including comprehensive eye exams, contact lens fittings, and LASIK and cataract co-management. If it’s time to upgrade your glasses or contacts, check out our wide selection of eyewear and contact lenses and we’ll help you find the perfect fit.


Best of Chippewa Valley Eau Claire badge

dr lorentz at shopko optical

Donald G. Lorentz, O.D.


Primary eye care


Dr. Lorentz chose optometry because he believes vision is the most important of our senses. It is his aim to help patients achieve their full vision potential using a patient-centered, compassionate approach to care. Outside of work, Dr. Lorentz enjoys boating, hunting, fishing, and other outdoor activities.


Michigan College of Optometry

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Seth Manke - Optometrist

Seth Manke, O.D.

  • Primary eye care
  • Urgent care
  • Pediatric vision
  • Binocular vision

Dr. Manke has been fascinated with optometry since he received his own glasses at a young age. He aims to make a positive impact on his patients as his own eye doctor made on him. He connects with his patients’, addresses their questions and concerns and takes the time to explain his findings clearly. Outside of work, Dr. Manke has been involved in vision screenings in underserved communities. He also enjoys playing guitar and spending time with his family.


Illinois College of Optometry
UW-La Crosse – Bachelor of Science Biology

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Dr. Hetke - Shopko Optical optometrist

Dustin Hetke, O.D.


Primary eye care


Dr. Hetke decided to become an optometrist after being influenced by positive experiences he had as a patient growing up, as well as other family friends that provided guidance and encouragement along the way. Dr. Hetke believes that it is his responsibility and privilege to provide high-quality eye care that his patients deserve. He strives to serve the needs of his patients by an individual, case-by-case basis and makes intentional efforts to ensure they receive the best care possible. Dr. Hetke is married and enjoys fishing, watching the Packers, and playing guitar.


University of Missouri St. Louis College of Optometry
B.S. Biology, University of Wisconsin-La Crosse

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Dr. Frederiksen, Timothy - Shopko Optical optometrist

Tim Frederiksen, O.D.


Advanced contact lenses
Management of dry eyes, red eyes, cataracts, glaucoma, and macular degeneration
LASIK co-management


Dr. Fredriksen enjoys optometry because it gives him the opportunity to help patients keep their wonderful sense of sight. He takes a caring and friendly approach to provide the best possible eye care your eyes deserve. In his free time, he loves relaxing with family, fishing, hunting, and spending time outdoors.


Illinois College of Optometry

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patient receiving digital eye exam

About Digital Eye Exams

A digital eye exam, sometimes referred to as tele-optometry, allows you to receive a comprehensive eye exam at our Eau Claire location performed by a licensed optometrist. The digital eye exam includes the use of a live remote video conference between you and the optometrist for an accurate exam of your eyes at a convenient time for you. More Info >

Schedule a digital eye exam

Call 715-832-7723 Or

Use our request form below

Digital Eye Exam Request

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At Shopko Optical Eau Claire, we strive to maximize your vision benefits to ensure you leave seeing your best. We work with a variety of insurance providers including EyeMed, DeltaVision,* UHC Vision, Davis Vision, Superior Vision, Anthem, and many more. We are also an open access provider for VSP. Your flex spend or health savings account may be eligible to use for family eye care, purchases of exams, frames and lenses, contacts, and sunglasses to help manage out-of-pocket expenses.


*We welcome state employees with DeltaVision from EyeMed.



EyeMed logo DeltaVision Logo UnitedHealthcare Vision Insurance logo
Davis Vision logo Superior Vision Vision Insurance Logo Anthem Vision Insurance logo


For more information about your vision plan and to verify coverage, call your Eau Claire Shopko Optical location.
Call 715-832-7723


No Insurance, No Problem

We’re dedicated to providing you with eye care options tailored to your individual needs. With or without insurance, we strive to provide the best value in eye care. We accept a variety of payment options, including CareCredit, to help manage eye care related expenses. Our experienced opticians will help you understand your options to ensure you receive the eye care and eyewear you need to see your best.


Special Offers

Looking for a great deal on frames and lenses without insurance? At Shopko Optical Eau Claire, we offer promotions to help you maximize your budget. Click here to view our current special offers.



Our Shopko Optical Eau Claire vision center accepts CareCredit as a payment option so that you can get the proper eye care and eyewear you need right away and manage your monthly payments later. CareCredit can be used to pay for your vision needs in full, to cover a co-pay or insurance deductible or to take care of costs outside your vision benefits allowance.

*Subject to credit approval. Minimum monthly payments required. See for details.

Care Credit - Financing Available - Apply Now

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