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Eye Care Center – Chippewa Falls

Eye Doctors in Chippewa Falls

Our team of experienced eye doctors* at Shopko Optical Chippewa Falls are dedicated to protecting your vision and eye health using the latest equipment and delivering a patient-focused approach to care for you and your family.

Digital Eye Exam in Chippewa Falls

Vision Insurance in Chippewa Falls

3022 Commercial Blvd
Chippewa Falls, WI 54729
Phone: 715-726-1671

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Shopko Optical - Chippewa Falls


Monday 9:00AM - 7:00PM
Tuesday 9:00AM - 7:00PM
Wednesday 9:00AM - 7:00PM
Thursday 9:00AM - 7:00PM
Friday 9:00AM - 7:00PM
Saturday 9:00AM - 3:00PM

Store Description

Welcome to Shopko Optical Chippewa Falls located at 3022 Commercial Blvd. Our optometrists* prioritize your eye care and use their clinical expertise to diagnose visual health concerns as well as deliver primary care including comprehensive eye exams, difficult contact lens fittings and detection and treatment of ocular diseases. Our trusted team will always answer your questions and help you navigate your vision insurance to get the most out of your visit with us.

eye doctor melberg in chippewa falls wi

Edward Melberg, O.D.

  • General optometry
  • Contact lens fitting
  • Follow-up care
  • LASIK surgery

Dr. Melberg chose optometry because he knew it would be a rewarding career and he would be able to help many people. Outside of work, Dr. Melberg enjoys golf, fishing, and sports. He is originally from Bloomer, WI, and has two sons.


Illinois College of Optometry

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dr neyens at shopko optical

Steven Neyens, O.D.

  • General optometry
  • Contact lens fitting
  • Co-management of LASIK eye surgery

Dr. Neyens chose optometry as a profession to help people improve their quality of life and see to their fullest potential. His approach to care is to treat everyone with kindness and respect by listening to concerns, coming up with solutions, and giving them options that solve their individual needs. He believes that eye care is more than prescribing glasses—it involves an assessment of all visual functions including diagnosing, treating, and co-managing with other health care professionals. In his free time, Dr. Neyens enjoys spending time with family, fishing, boating, hunting, and reading.


Illinois College of Optometry
Iowa State University/Loras College

Licensed to practice in WI, MN and SC

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Dr. Hetke - Shopko Optical optometrist

Dustin Hetke, O.D.


Primary eye care


Dr. Hetke decided to become an optometrist after being influenced by positive experiences he had as a patient growing up, as well as other family friends that provided guidance and encouragement along the way. Dr. Hetke believes that it is his responsibility and privilege to provide high-quality eye care that his patients deserve. He strives to serve the needs of his patients by an individual, case-by-case basis and makes intentional efforts to ensure they receive the best care possible. Dr. Hetke is married and enjoys fishing, watching the Packers, and playing guitar.


University of Missouri St. Louis College of Optometry
B.S. Biology, University of Wisconsin-La Crosse

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Dr. Frederiksen, Timothy - Shopko Optical optometrist

Tim Frederiksen, O.D.


Advanced contact lenses
Management of dry eyes, red eyes, cataracts, glaucoma, and macular degeneration
LASIK co-management


Dr. Fredriksen enjoys optometry because it gives him the opportunity to help patients keep their wonderful sense of sight. He takes a caring and friendly approach to provide the best possible eye care your eyes deserve. In his free time, he loves relaxing with family, fishing, hunting, and spending time outdoors.


Illinois College of Optometry

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patient receiving digital eye exam

About Digital Eye Exams

A digital eye exam, sometimes referred to as tele-optometry, allows you to receive a comprehensive eye exam at our Chippewa Falls location performed by a licensed optometrist. The digital eye exam includes the use of a live remote video conference between you and the optometrist for an accurate exam of your eyes at a convenient time for you. More Info >

Schedule a digital eye exam

Call 715-726-1671Or

Use our request form below

Digital Eye Exam Request

Shopko Optical Chippewa Falls, accepts most major vision plans including EyeMed, DeltaVision,* UHC Vision, Davis Vision, Superior Vision, Anthem, and many more to help you manage important costs associated with your eye care. We are also an open access provider for VSP. FSA or HSA may be eligible to use on eye exams, prescription eyeglasses, contact lenses and sunglasses. We will help you utilize your benefits to get the most out of your vision care.


*We welcome state employees with DeltaVision from EyeMed.



EyeMed logo DeltaVision Logo UnitedHealthcare Vision Insurance logo
Davis Vision logo Superior Vision Vision Insurance Logo Anthem Vision Insurance logo


For more information about your vision plan and to verify coverage, call your Chippewa Falls Shopko Optical location.
Call 715-726-1671


No Insurance, No Problem

We’re dedicated to providing you with eye care options tailored to your individual needs. With or without insurance, we strive to provide the best value in eye care. We accept a variety of payment options, including CareCredit, to help manage eye care related expenses. Our experienced opticians will help you understand your options to ensure you receive the eye care and eyewear you need to see your best.


Special Offers

Looking for a great deal on frames and lenses without insurance? At our Chippewa Falls Eye Care Center, we offer promotions to help you maximize your budget. Click here to view our current special offers.



Shopko Optical Chippewa Falls accepts CareCredit as a payment option so that you can get the proper eye care and eyewear you need right away and manage your monthly payments later. CareCredit can be used to pay for your vision needs in full, to cover a co-pay or insurance deductible or to take care of costs outside your vision benefits allowance.

*Subject to credit approval. Minimum monthly payments required. See for details.

Care Credit - Financing Available - Apply Now

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