Helping you get the best quality eye care to meet your needs is our top priority at Shopko Optical Baraboo. Our dedicated staff can help you navigate your insurance to ensure you receive the care and products you deserve. We accept most major insurance plans including Anthem, Davis Vision, DeltaVision,* EyeMed, Superior Vision, UHC Vision, VSP, and many more. FSA and HSA may be eligible to use to manage any out-of-pocket costs including exams, frames and lenses, contacts and sunglasses.

*We welcome state employees with DeltaVision from EyeMed.

*In-network for most VSP members.

For more information about your vision plan and to verify coverage, call your Baraboo Shopko Optical location.
Call 608-581-7525

No Insurance, No Problem

We’re dedicated to providing you with eye care options tailored to your individual needs. With or without insurance, we strive to provide the best value in eye care. We accept a variety of payment options, including CareCredit, to help manage eye care related expenses. Our experienced opticians will help you understand your options to ensure you receive the eye care and eyewear you need to see your best.

Special Offers

Looking for a great deal on frames and lenses without insurance? Our Baraboo Eye Care Center offers promotions to help you maximize your budget. Click here to view our current special offers.

CareCredit Shopko Optical in Baraboo accepts CareCredit as a payment option so that you can get the proper eye care and eyewear you need right away and manage your monthly payments later. CareCredit can be used to pay for your vision needs in full, to cover a co-pay or insurance deductible or to take care of costs outside your vision benefits allowance. *Subject to credit approval. Minimum monthly payments required. See www.carecredit.com for details.