Eye Care Center in Thief River Falls 56701 - Shopko Optical

Eye Doctors in Thief River Falls

The eye doctors* at Shopko Optical Thief River Falls are attentive, experienced and knowledgeable. They’re dedicated to serving the needs of you and your family with a patient-focused approach to care.

Vision Insurance in Thief River Falls

211 N Labree Ave
Thief River Falls, MN 56701
Phone: 218-681-5606

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Monday 9:00AM - 5:00PM
Tuesday 9:00AM - 5:00PM
Wednesday 9:00AM - 5:00PM
Thursday 9:00AM - 5:00PM
Friday 9:00AM - 5:00PM
Saturday CLOSED

*Store hours can vary. Check this page regularly or call your center to verify.

Store Description

Midwest Vision Centers is now part of Shopko Optical! As Shopko Optical Thief River Falls, 211 N Labree, we look forward to offering you an enhanced selection of eyewear and services with your same local providers and at the same convenient location you are accustomed to. Visit Dr. Zipprich and the friendly and knowledgeable staff at our Thief River Falls center for all your eye care needs!

At Shopko Optical Thief River Falls, located at 211 N Labree Ave, we make it our mission to ensure every patient feels valued and satisfied. Our experienced optometrists* provide primary care for all ages, including comprehensive eye exams, difficult contact lens fittings, and LASIK and cataract co-management. While you’re here, browse our top brands of eyewear and learn more about the contact lenses we offer. We’re always here to answer your questions and help you navigate your vision insurance.

Driving Directions

We’re located at 211 N Labree, Thief River Falls, MN 56701.

If you’re coming from the south, continue up Hwy 32 S towards the main Thief River Falls town center. You’ll pass Quality Inn as well as the Engelstad Pioneer Village further up the road. After passing Pennington Main, take a right onto 1st St. E, and then take the first left onto Labree Ave, drive 1.5 blocks and we’re on the left.

If you’re coming from the west, continue east on Hwy 59 S. On the right, you’ll pass Westside Motors of Trf Inc and Northern Motors Inc. As you drive into town, pass the Floyd B. Olson Park, drive through the Main Ave Intersection, and take a right onto Labree Ave. Our Thief River Falls Midwest Vision Center is on the right.

Dr. James Connelly - Shopko Optical optometrist

James Connelly, O.D.

  • Primary eye care
  • Contact lenses

Dr. Connelly addresses and treats patients’ vision and eye care issues the best way possible. Dr. Connelly is open to their concerns and will try to work with them to decide the various treatment options available. He will refer patients to further evaluations or treatments as needed. Dr. Connelly enjoys serving people by giving and preserving the most valued sense of vision.


North Dakota State University
Pacific University College of Optometry

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At Shopko Optical Thief River Falls, we provide the best eye care plan suited to your individual needs. We accept a wide variety of vision plans to maximize your budget including Avesis, Davis Vision, EyeMed, Superior Vision, UHC Vision, VSP, and many more. Your flex spend or health savings account may be eligible to use for family eye care, purchases of exams, frames and lenses, contacts, and sunglasses.


Avesis Vision Insurance logo Davis Vision logo EyeMed logo
Superior Vision Vision Insurance Logo UnitedHealthcare Vision Insurance logo VSP logo

*In-network for most VSP members.

For more information about your vision plan and to verify coverage, call your Thief River Falls Shopko Optical location.
Call 218-681-5606


No Insurance, No Problem

We’re dedicated to providing you with eye care options tailored to your individual needs. With or without insurance, we strive to provide the best value in eye care. We accept a variety of payment options, including CareCredit, to help manage eye care related expenses. Our experienced opticians at our Thief River Falls Vision Care Center will help you understand your options to ensure you receive the eye care and eyewear you need to see your best.


Special Offers

Looking for a great deal on frames and lenses without insurance? Our Shopko Optical Thief River Falls Eye Care Center offers promotions to help you maximize your budget. Click here to view our current special offers.



Shopko Optical Thief River Falls accepts CareCredit as a payment option so that you can get the proper eye care and eyewear you need right away and manage your monthly payments later. CareCredit can be used to pay for your vision needs in full, to cover a co-pay or insurance deductible or to take care of costs outside your vision benefits allowance.

*Subject to credit approval. Minimum monthly payments required. See www.carecredit.com for details.

Care Credit - Financing Available - Apply Now

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