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Eye Care Center – Rochester

Eye Doctors in Rochester

Our team of experienced eye doctors* at Shopko Optical Rochester are dedicated to protecting your vision and eye health using the latest equipment and delivering a patient-focused approach to care for you and your family.

Vision Insurance in Rochester

1620 S Broadway Ave
Rochester, MN 55904
Phone: 507-281-0657

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Shopko Optical - Rochester


Monday 9:00AM - 7:00PM
Tuesday 9:00AM - 7:00PM
Wednesday 9:00AM - 7:00PM
Thursday 9:00AM - 7:00PM
Friday 9:00AM - 7:00PM
Saturday 9:00AM - 3:00PM

Store Description

At Shopko Optical Rochester location at 1620 S Broadway Ave, we believe your eye care should be rooted in trust. That’s why when you schedule a comprehensive eye exam, get fitted for eyewear, or receive a treatment plan for another eye concern, our team of experienced optometrists* will provide personalized care to fit your needs. We make it our mission to ensure every patient feels valued and satisfied because your eye care is our top priority.

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Loreen Fort, O.D.


Contact lenses


Dr. Fort had difficulty with her contact lenses in college, and as a result, developed an interest in optometry. Dr. Fort delivers comprehensive, high-quality, and compassionate eye care to her patients with a specific interest in fitting and troubleshooting contact lenses. She is a Habitat Restore and Salvation Army volunteer. Additionally, she is involved in local church activities and is a Mayo Clinic Pink Ribbon mentor. She enjoys reading, biking, hiking, and sewing.


Indiana University School of Optometry

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Kevin Wulff, O.D.


Contact lenses


Dr. Wulff was encouraged by his mentor and family optometrist to pursue a profession in optometry. He enjoys helping people enhance and protect their vision and provides the kind of care that he would want his own family to receive. Outside of work, Dr. Wulff enjoys playing drums in five different bands, biking, sports, and spending time with his family. He also travels with the Lions Club Vision Care to help people in Mexico.


Illinois College of Optometry
Hamline University

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At Shopko Optical Rochester, we provide the best eye care plan suited to your individual needs. We accept a wide variety of vision plans to maximize your budget including EyeMed, UHC Vision, Davis Vision, Superior Vision, Avesis, and many more. We are also an open access provider for VSP. Your flex spend or health savings account may be eligible to use for family eye care, purchases of exams, frames and lenses, contacts, and sunglasses.


EyeMed logo UnitedHealthcare Vision Insurance logo Davis Vision logo
Superior Vision Vision Insurance Logo Avesis Vision Insurance logo


For more information about your vision plan and to verify coverage, call your Rochester Shopko Optical location.
Call 507-281-0657


No Insurance, No Problem

We’re dedicated to providing you with eye care options tailored to your individual needs. With or without insurance, we strive to provide the best value in eye care. We accept a variety of payment options, including CareCredit, to help manage eye care related expenses. Our experienced opticians will help you understand your options to ensure you receive the eye care and eyewear you need to see your best.


Special Offers

Looking for a great deal on frames and lenses without insurance? At our Rochester Eye Care Center, we offer promotions to help you maximize your budget. Click here to view our current special offers.



Our Shopko Optical Rochester location accepts CareCredit as a payment option so that you can get the proper eye care and eyewear you need right away and manage your monthly payments later. CareCredit can be used to pay for your vision needs in full, to cover a co-pay or insurance deductible or to take care of costs outside your vision benefits allowance.

*Subject to credit approval. Minimum monthly payments required. See for details.

Care Credit - Financing Available - Apply Now

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