free shipping ON orders over $75* back to school shoe sale all as seen on tv ON SALE

First Toys


Toys - My First Scavenger Hunt for Kids Game #99159

My First Scavenger Hunt for Kids Game

$6.99
Categories: Toys > Games & Puzzles > Board Games > Preschool Games
My First Scavenger Hunt is a great activity for energetic youngsters. To play, take a card and ask the players to find the object shown, such as a toy, a sock or something red. At the end of the ga... Read more
Learning Toys - Lamaze Infants My First Fishbowl #44313

Lamaze Infants My First Fishbowl

Sale $22.49
Reg $24.99
Colors: Bright
Categories: Baby > Toys & Activities > Learning Toys
A creative version of the put-in, take-out concept, this fun fish bowl offers baby four fun sea creatures that crinkle, rattle, jingle, and squeak. Features water-trapped sides of bowl with floatin... Read more
Learning Toys - Melissa & Doug First Vehicle Set #96892

Melissa & Doug First Vehicle Set

Sale $17.99
Reg $19.99
Colors: Blue/Yellow
Categories: Baby > Toys & Activities > Learning Toys
Just right for little hands, this set of three chunky hardwood vehicles with easy-rolling wheels is great for early pretend play. Brightly painted in primary colors with non-toxic paint, these veh... Read more
Doll Play Sets - Disney Sofia the First Magical Talking Castle #76587

Disney Sofia the First Magical Talking Castle

$54.99
Categories: Toys > Dolls & Accessories > Fashion Dolls > Doll Play Sets
When Sofia becomes Sofia the First, a princess of Enchancia, she must adapt to an extraordinary life of royalty and learn how to be a princess - inside and out. Her lessons and adventures take plac... Read more
Doll Play Sets - Disney Sofia The First Royal Tea Party #76585

Disney Sofia The First Royal Tea Party

$14.99
Categories: Toys > Dolls & Accessories > Fashion Dolls > Doll Play Sets
Girls can celebrate the special friendship between Sofia the First and Jade, one of her best friends from her village in Enchancia, with this tea-time gift set. A regal table and two chairs (in pur... Read more
Fashion Dolls - Disney Sofia The First Sofia & Minimus #76590

Disney Sofia The First Sofia & Minimus

Sale $19.99
Reg $24.99
Categories: Toys > Dolls & Accessories > Fashion Dolls > Fashion Dolls
New princess Sofia the First and her flying horse Minimus are all set to try out for the Royal Derby team. When girls clip the Sofia 3 small doll into the saddle on the back of her adorable horse a... Read more
Fashion Dolls - Disney Sofia The First Sofia & Royal Family #76588

Disney Sofia The First Sofia & Royal Family

$29.99
Categories: Toys > Dolls & Accessories > Fashion Dolls > Fashion Dolls
When Sofia becomes Sofia the First, a princess of Enchancia, she gets a whole new family to call her own. Sofia appears in her signature purple dress with a sparkly purple overlay and pretty tiara.... Read more
Fashion Dolls - Disney Sofia The First Sofia & Animal Friends #76586

Disney Sofia The First Sofia & Animal Friends

$9.99
Categories: Toys > Dolls & Accessories > Fashion Dolls > Fashion Dolls
Able to speak with them, Sofia the First has animal friends support her on her journey toward becoming a princess. Girls will love re-creating these very special friendships with this set. To expan... Read more
Sofia the 1st - Disney Sofia First Royal Curtsy #76564

Disney Sofia First Royal Curtsy

Sale $15.99
Reg $19.99
Categories: Toys > Dolls & Accessories > Fashion Dolls > Fashion Dolls
When Sofia becomes Sofia the First, a princess of Enchancia, she must adapt to an extraordinary life of royalty and learn how to be a princess - inside and out. This involves lessons both big and s... Read more
Toys - Disney Sofia the First Soft Doll #76582

Disney Sofia the First Soft Doll

$9.99
Categories: Toys > Dolls & Accessories > Fashion Dolls > Fashion Dolls
Item included 10 soft doll and magical card packed in an open display box. Read more
Sofia the 1st - Disney Sofia First Sofia & Royal Vanity #76565

Disney Sofia First Sofia & Royal Vanity

Sale $23.99
Reg $29.99
Categories: Toys > Dolls & Accessories > Fashion Dolls > Doll Play Sets
Sofia the First is no ordinary princess. Born in the village of Enchancia, she must adapt to an extraordinary life of royalty when her mother marries the King. Her princess journey begins with her ... Read more
Doll Play Sets - Disney Sofia The First Sofia & Royal Bed #76584

Disney Sofia The First Sofia & Royal Bed

Sale $19.99
Reg $24.99
Categories: Toys > Dolls & Accessories > Fashion Dolls > Doll Play Sets
Every princess needs her beauty sleep, and this is the perfect spot for the loveable Sofia the First to lay her princess head! Dressed in a sweet nightgown and wearing her signature purple amulet, ... Read more
Dress Up Accessories - Disney Sofia the First Assorted Tiaras #77525

Disney Sofia the First Assorted Tiaras

$7.99
Categories: Toys > Dress Up & Pretend Play > Dress Up Accessories
Disney Sofia the First assorted tiaras. • Each tiara will come with magical card. • Tiara is designed as a headband for child to easily wear. Read more
Toys - Disney Sofia the First Large Doll #76576

Disney Sofia the First Large Doll

$34.99
Sizes: Large
Categories: Toys > Dolls & Accessories > Fashion Dolls > Fashion Dolls
Sofia the First is no ordinary princess! Born in the village of Enchancia, she must adapt to an extraordinary life of royalty when her mother marries the King. This large-scale Sofia doll captures ... Read more
Fashion Dolls - Disney Sofia the First Royal Coach Playset #76589

Disney Sofia the First Royal Coach Playset

$29.99
Categories: Toys > Dolls & Accessories > Fashion Dolls > Doll Play Sets
When her mom marries the King of Enchancia, Sofia must adapt to an extraordinary life of royalty - overnight. That means even the simplest tasks turn into magical adventures - like getting to and f... Read more
Dress Up Accessories - Disney Sofia the First Royal Purse Set #76580

Disney Sofia the First Royal Purse Set

$9.99
Categories: Toys > Dress Up & Pretend Play > Dress Up Accessories
Sofia's role play purse with icon, comes with gloves and flower ring. Read more
Costumes - Disney Sofia the First Sofia's Transforming Dress #76577

Disney Sofia the First Sofia's Transforming Dress

$24.99
Categories: Toys > Dress Up & Pretend Play > Costumes
Sofia's transforming role play dress. Dress transforms from ballerina tutu into a royal ball gown. Comes with magical card Read more
Dress Up Accessories - Disney Sofia the First Talking Magical Amulet #76581

Disney Sofia the First Talking Magical Amulet

$14.99
Categories: Toys > Dress Up & Pretend Play > Dress Up Accessories
Amulet will have a slot on the side. When child swipes card through the amulet, it will say a phrase. • Comes with 12 magical cards. Read more
Family Games - BrainBox-My First Pictures #99327

BrainBox-My First Pictures

$12.99
Categories: Toys > Games & Puzzles > Board Games > Family Games
This preschool BrainBox gets them off to a good start! BrainBox is the 10-second memory recall game that challenges players to study a card, then flip it over and answer the questions on the back ... Read more